Marketing General, Inc.
THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services
Description
THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services.
Services
Research
From survey design and development to execution and interpretation, when you work with our team, you can expect answers to your toughest questions and actionable next steps you can put to use immediately.
Strategic Consulting
Our strategic consulting is both analytical and creative and is guided by the MGI Membership Lifecycle which recognizes five distinct phases essential to any affiliation-driven program: Awareness, Recruitment, Engagement, Renewal, and Reinstatement.
We apply proven diagnostics using research and data analytics to gauge both our clients’ existing positions as well as their potential. We then develop comprehensive multi-media marketing plans that systematically address the unique challenges that they struggle to overcome.
Direct Marketing
MGI’s direct marketing programs build strong one-to-one relationships between our clients and their members and prospective members. We do that through a mix of appropriate channel selections, deep list research, meaningful creative design, target-specific messaging, and tempting offers.
List Management
Marketing General Incorporated has a unique perspective on lists. On the one hand, MGI account managers are trained experts in list research, selection, and performance analysis. At the same time, experts in Marketing General’s list division, MGILists, see lists from the opposite perspective—the day-to-day management of more than a hundred rental lists on behalf of list owners. There is no retainer or service fee for the list owner—MGILists receives a small commission from each order that is paid by the renter.
Digital Marketing
MGI’s digital department provides all-encompassing expert solutions that range from email campaigns to paid online media campaigns to organic social media campaigns, plus much more. Whatever your needs, we have the resources, expertise, and experience to deliver solutions on time and within budget.
As a full-service marketing agency, we apply proven direct marketing methodologies, including testing and tracking, to all our digital solutions.
Data Analytics
MGI recognizes that every organization is unique and one-size-fits-all solutions rarely work, which is why we do not sell out-of-the-box database solutions or generic software. Instead, we combine the extensive knowledge of our tenured association marketing experts with the skills and experience of our data analysis professionals to deliver custom marketing intelligence solutions.
